Should I offer a bigger discount to customers who already purchased during my sale?

Yes, offer an even bigger discount than what they originally got. If your holiday sale was 20% off, consider offering them 30% or more for their follow-up purchase. They’re now a repeat buyer, and you’re trying to incentivize them to buy again right away. Without this extra incentive, they’re unlikely to make another purchase. The larger discount shows appreciation for their patronage and creates urgency to buy again while the momentum is there.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-12-04