Does this entertainment-first strategy apply beyond just Instagram?

Yes, it applies to any algorithm-driven platform—TikTok, Pinterest, YouTube, Bluesky, Threads, Reddit—and even to communications not governed by algorithms. It applies to your emails, website copy, text messages, and any printed media you send out. The principle is universal: people want to be entertained wherever they’re consuming content. Social media and marketing today is just a TV channel on screens, and that channel needs programming between the commercials regardless of where it appears.

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Asked by an artist using multiple marketing channels · Answered by Patrick Shanahan · art-marketing-podcast · 2026-03-30