What type of content should I post on social media to actually grow my following?

Focus on entertaining content, not just lecturing people or showing artwork. People are on social media to be entertained, not to be sold to constantly. Mix in personal content — where you’re from, your hobbies, your life, hard times, funny moments. You are the brand, not just your gallery or artwork. Consider using humor — for example, take animal photos with funny expressions and use AI to write stories in a comedian’s voice from the animal’s perspective. Create carousel posts with these narratives. Content that entertains gets shared, liked, and commented on, which grows your reach.

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Asked by an artist trying to grow their social media · Answered by Patrick Shanahan · art-marketing-podcast · 2025-03-05