How can service-based photographers benefit from print on demand?

If you do portrait sessions, sports team photos, event photography, or any service-based photo work, print on demand allows you to offer printing without spending a dime on inventory. All you need is a stack of sample prints to show clients. Instead of charging $200 per session, you can increase your average order value to $375 or more just by offering prints as an add-on. You’re already doing the session work - why not capture the additional print revenue? With zero inventory costs and automated fulfillment, there’s no reason not to offer this to every single client.

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Asked by a service-based photographer · Answered by Patrick Shanahan · art-marketing-podcast · 2022-02-27