I'm getting very few likes on Instagram despite posting regularly. Should I give up on it?

No - keep posting consistently even when engagement appears low. The metrics can be deceiving. You might only get 21 likes with 3,000 followers, making it feel like a graveyard, but even one serious collector who discovers you through that ‘dead’ channel can generate $10,000+ in sales over time. Focus on the quality of connections, not just the quantity of likes. That one person who engages might drive hours to meet you at a show, become a friend, and turn into a lifelong collector. The ROI of one genuine collector relationship far outweighs vanity metrics. Keep showing up on the platforms even when it feels like nothing is happening - you never know which single connection will transform your business.

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Asked by an artist frustrated with low Instagram engagement · Answered by Bob Gherardi and Patrick Shanahan · art-marketing-podcast · 2024-11-14