How are live online art shows different from traditional gallery openings?

Live online art shows offer major advantages: First, convenience—collectors can watch from anywhere on their phone or computer, whether at home, standing in line, or on vacation. They don’t need to dress up or convince a spouse to attend. Second, reach—instead of attending maybe zero to one gallery opening per year, collectors can now watch hundreds of shows. Third, and most important, it’s the actual artist presenting their work, not a gallery salesperson. The artist can share their inspiration, process, materials, and the story behind each piece in a way no third party can match. The visual quality through high-definition video is nearly as good as in-person, which is proven by the fact that people are making significant purchases, including original paintings worth thousands of dollars.

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Asked by an artist considering hosting online art shows · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-06-16