Should I go live on social media or just post edited videos?

Strongly consider going live rather than only posting edited content afterward. Live broadcasts have tremendous power because of the real-time interaction and serendipity. You’ll get 350-550 unique viewers during a typical live session—some browse by quickly, some stay a bit, some hang out for the whole thing. The editing-after-the-fact approach takes too much time. Use an AI tracking camera (around $300) that automatically follows you as you move around your studio or workspace, so you don’t have to worry about staying in frame. This technology makes live broadcasting much more practical for artists working at easels or moving around frequently.

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Asked by an artist hesitant about live broadcasting · Answered by Patrick Shanahan · art-marketing-podcast · 2025-09-12