What's the alternative if I don't build a collector list and market directly?

The alternative is bleak. You either sit on the sidelines waiting for old revenue models to return without any income, or you get a side job hoping things improve and go back to how they were before. But the world has changed—many traditional art-selling channels have disappeared or been dramatically reduced, and they may not come back for years, if ever. Without learning to market digitally and build your own collector relationships, you’re hoping for a magical website that sells all your art and makes everyone famous, which doesn’t exist. The reality is, if you’re not building and cultivating a customer and collector list, it’s extremely difficult to see how your business can be successful long-term.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-04-13