Should I run ads only when I have a sale, or at other times too?

You need to run ads both during sales AND when you don’t have a sale. Most artists make the mistake of only advertising when they’re offering a discount. But you also need to run ads that romance your audience—showing your personality, your creative process, what inspires you, and interesting content about your work. If people only see ads asking for their money, they won’t buy. They need to get to know you first through regular, non-sales content.

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Asked by an artist planning an advertising strategy · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-09-01