Why is building my own distribution channel so important for long-term success?

When you build your own distribution channel through direct audience building and customer ownership, you create something that nobody can ever take away from you. This is the ultimate goal—your own distribution channel means you’re no longer dependent on galleries changing their minds, online marketplaces changing algorithms, or any third party pulling the rug out from under you. It’s the foundation for consistent income and a valuable business built on rock rather than sand. The more you build this direct channel, the more control you have over your business’s future.

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Asked by an artist planning for long-term sustainability · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-11