What types of content should I post on social media beyond just my artwork?

Ask yourself daily: ‘What can I post today that has nothing to do with the fact that I’m a photographer or artist?’ Each different content type opens you up to fish in a different pond and reach new audiences. Post about everyday life—cleaning your house, weekend activities, behind-the-scenes moments. These personal posts often get more engagement and follows than posting artwork alone. People connect with the person behind the art. For example, posting a video about having to clean the house on the weekend instead of shooting can resonate with followers and humanize your brand. Go live when you’re out shooting to show your process. Mix lifestyle content, teaching moments, and humor with your art posts to keep your feed dynamic and engaging.

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Asked by an artist struggling with social media engagement · Answered by Patrick Shanahan and Derek Emge · art-marketing-podcast · 2024-09-06