What is the 'great email roundup' and why do I need to do it before Q4?

The great email roundup is housekeeping to consolidate every email address you have into one list before the holiday season. Dedicate one or two hours to: export all contacts from your phone; pull emails from any payment platforms you’ve used (PayPal, Square, Etsy, etc.); check order forms, commission requests, and sign-up sheets from personal events; mine your social media direct messages for email addresses; and search your sent folder for anyone who’s ever inquired about your work. All of these emails need to be on ONE list that you can actually send to. If you’re just getting started with no list, do this same process with family, friends, and work acquaintances from your email contacts. It’s completely okay to email those people once a year. This housekeeping is essential because emails are often spread across multiple places, and before Q4 is the one time of year you must get everything consolidated and organized.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2025-10-03