What is the progression path from stranger to collector?

The ladder is: stranger to audience, to customer, to repeat buyer, to collector. The collector is the holy grail at the end, but you cannot reach the collector level until someone makes that first initial purchase. Every collector started as a new customer, so acquiring new customers is essential to building a collector base.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2026-01-17