What does running a successful online art business actually involve beyond having a website?

It’s not just about having a website—it’s running the entire business online. This includes utilizing social media, live video, live selling, and online art shows, all combined with a proper venue where people can purchase (your art gallery website). You can do all of this from home, but you get benefits that were previously only available through physical retail galleries. Think of it as having your own gallery that’s open 24/7, where you control the presentation, the relationships, and all the sales. The website handles transactions and makes decision-making easier for buyers, but your marketing activities—social media, live events, email—are what drive the business.

Asked by an artist planning their online business · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-16