What does customer success mean for an art buyer, and how should artists focus on it?

For an art buyer, success means the art on their walls provides them with inspiration, emotion, and an experience that makes them feel better. When artists focus on this success and work backwards, they naturally create pieces that provide maximum value to people who view and buy their art. This approach leads to dramatically better business results. You need to understand what actually makes your customers successful - the specific details of what inspires them and makes them love having your work - and then create more of that.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-28