Why is video so important for selling art in 2021 and beyond?

Video represents the single biggest disruption to how art has been sold in probably 50 years. It’s more efficient and effective than any other communication method, both one-to-one and at scale. Tasks that normally take an hour can be done in 20 minutes with video. A normal six-month sales cycle can be shortened to a month. The best way to sell art has always been in person—video is the next closest thing, bridging the gap between in-person sales and cold internet transactions. You can use it for consultative selling, live art shows, showing your process, or discussing your work. It’s a catalyst for growth.

---

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-06