Why did my behind-the-scenes or personal video get so many more views than my usual posts?

Behind-the-scenes, personal, and process-driven content almost always outperforms polished product shots because it’s relatable, human, and sparks curiosity. People want to see your world—your messy desk, your freezing cold location shoot, your studio setup, the story behind a piece—not just the finished work. That kind of content invites emotional connection and makes viewers feel like insiders. It’s also more likely to be shared and commented on, which the algorithm rewards with greater reach. A “messy studio” video or a candid moment in challenging conditions isn’t a distraction from your art; it’s part of your brand and story. Lean into that. Make behind-the-scenes content, storytelling, and personal moments a regular part of your content mix. Those posts do the heavy lifting of building your audience and trust.

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Asked by a photographer surprised by high views on a candid video · Answered by Juan (One) · Office Hours · 2026-03-19