How should I handle rejection from traditional galleries?

Don’t let gallery rejection stop you—consider opening your own space or finding alternative venues. One successful artist had galleries reject their work when starting out; all those galleries are now gone while the artist thrives with their own gallery space. The artist-owned gallery model, where you maintain a direct relationship with collectors and keep full control, is becoming increasingly prominent and successful. Gallery rejection might actually be redirecting you toward a better path where you control your own destiny and keep 100% of sales rather than splitting fifty-fifty.

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Asked by an artist facing gallery rejection · Answered by John Lowry · art-marketing-podcast · 2024-07-08