How often should I send marketing emails to my collector list?

Send an email every time you have a new painting—aim for at least weekly or every few weeks at minimum. Each email you send hits different people at different times, greatly increasing your chances of making sales. One artist went from monthly emails to weekly emails introducing new work, and the majority of her original sales now come directly from those emails. The key is consistency—sending regularly, not just once a month. If you’re painting consistently, use the email schedule to motivate you to create new work. Each email should introduce something new with a story—whether it’s about technique, the experience of creating it, or what was happening in your life. Vary your approach to connect with different people.

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Asked by an artist building an email strategy · Answered by Lindy Severns and Patrick Shanahan · art-marketing-podcast · 2025-02-07