I published a book—how should I promote it on social media without being too salesy?

Focus on sharing the value and story inside the book, not just ‘buy my book.’ Create a content series: each week or every other week, sit down on camera and talk about one insight, lesson, or story from a chapter—something that will genuinely help or resonate with your audience. Show the book, talk about why you wrote it, share a favorite passage. Make it about connection and usefulness, not transaction. You can also increase perceived value by offering signed first editions or bundling the book with a small print. Promote it by demonstrating its worth, and the sales will follow naturally.

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Asked by an artist who self-published a book · Answered by Juan · Office Hours · 2026-06-09