Is my art or audience too unique for standard marketing approaches to work?

No, this is one of the most common roadblocks and misconceptions. The patterns are universal—everyone tends to think their situation is unique when actually the problems and solutions are largely the same across artists. Questions like ‘my audience is unique,’ ‘my art is too unique,’ ‘how do I find my audience,’ and ‘does art really sell online’ all stem from the same fundamental misunderstandings. Standard marketing principles and proven tactics work regardless of your specific niche or style. The key is executing those proven approaches rather than assuming you’re a special case that requires a completely different strategy.

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Asked by artists who believe they’re too unique for standard marketing · Answered by Nick Friend · art-marketing-podcast · 2020-06-02