Why don't artists sell JPEGs, and what should they sell instead?

Non-creative buyers do not have artists’ visual ability to perceive value based on a digital image file alone. Human beings need to see that you have real physical products in various sizes, shapes, textures, frames, lighting, and angles. We buy things based on visualization. Print-on-demand unlocks a level of visualization that would otherwise be impossible—it allows you to show your work as tangible products across multiple mediums and price points, not just as digital files on a screen.

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Asked by synthesized from teaching · Answered by Patrick (inferred from context) · art-marketing-podcast · 2026-05-08