How can I amplify the reach of a single email or blog post across multiple platforms?

Create a comprehensive multi-channel approach. Start with your email and blog post. Then create a Facebook post using similar language, imagery, and emojis — it can be longer-form content. Create a matching Instagram post and Instagram story. If you’re not using paid ads, stagger the publishing: send the email in the morning, post to Facebook at noon, Instagram at 5pm. This catches people at different times when they’re most likely to engage. If you are running paid ads, you can publish everything at once and then turn those Facebook and Instagram posts into ads targeted at your warm audience (email subscribers and website visitors). This approach maximizes ROI from content you’ve already created.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-09-25