How do flash sales help validate whether my art will sell?

Flash sales are one of the best ways to validate your art and figure out what will sell. If you’re wondering whether your work will sell, or if you’re trying to decide between different subjects or niches, get prints of each made, then run flash sales showing each one. Offer a great price with scarcity and see what happens. You’ll get immediate, real market feedback. If you can’t sell something at a significant discount as a one-off flash sale, that tells you either the specific subject isn’t resonating or your audience isn’t the right one. If you have multiple niches—say ducks, beaches, horses, lions, and elephants—run flash sales for each and see which ones people actually buy. Now you have truth about your product and your business, and you can move forward with real data instead of guessing.

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Asked by an artist wondering which niche to pursue · Answered by Nick · art-marketing-podcast · 2020-08-28