How do I execute an omni-channel marketing message for a sale announcement?

Start by creating one core message with your best-selling images, your discount percentage, and a clear expiration date. Lead with email - craft a subject line and body that includes your offer and scarcity. Then create matching posts for each channel: a Facebook post with similar language and one of your hero images, an Instagram post with another hero image and consistent messaging, Instagram Stories cycling through your featured pieces, and any other channels you use. The key is keeping the imagery and language consistent across all platforms so the message reinforces itself. Stagger the timing - send the email first, post to Facebook 30 minutes later, Instagram an hour after that, keep Stories running all day. This spreads your reach throughout the day to catch people at different times rather than hitting everyone at once.

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Asked by an artist learning marketing tactics · Answered by Patrick Shanahan · art-marketing-podcast · 2019-11-27