What is the purpose of adding a QR code to merchandise featuring my artwork?

A QR code on merchandise (like beer cans, t-shirts, or hats) ensures that people who see your art can instantly find you and see more of your work. If your signature or name isn’t clearly visible on the product, a QR code becomes essential for capturing that exposure. When someone buys the product and scans the code, they can be directed to your website, Instagram, a link tree with both, or even a subscription landing page. This turns passive exposure into active engagement and potential sales. Work with the manufacturer on QR code placement—it should be visible but not interfere with the artwork’s presentation.

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Asked by synthesized from teaching · Answered by Indra · art-marketing-101 · 2026-07-06