Why is building an email list of customers important, and how does it help my business grow?

Your email list represents people who have already bought from you or shown interest—they’re the easiest audience to convert into repeat customers. If you end a year with 65 customers versus 6, when you run a sale or promotion, you’re emailing 65 people instead of 6. Conversion rates stay relatively consistent, so more people equals more sales. Simple math drives growth. Additionally, email subscribers are people you own access to, unlike social media followers where algorithms control who sees your posts. Every piece of merchandise sold, every print purchased, every giveaway entry—those all build your list. Over time, that list becomes one of your most valuable business assets because those people already know and trust you.

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Asked by artists building their email subscriber base · Answered by Patrick Shanahan · art-marketing-podcast · 2024-06-28