Why do I need to keep resharing content I've already posted?

Most people never saw your content the first time due to what’s called the ‘illusion of communication.’ Just because you posted something doesn’t mean everyone saw it or remembers it. Additionally, you’ve attracted new followers who never saw your past work. The ‘rule of seven’ states that prospective buyers need to see your message up to seven times before they take action. Go back weeks, months, even years and reshare your best posts, stories about awards, press coverage, and bodies of work. No one remembers you already shared it.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-11-10