Why is being identified as a 'local' artist so valuable in marketing?

People strongly prefer hiring local service providers and discovering local talent. When you distribute postcards in your neighborhood, you immediately establish yourself as a neighbor, not an out-of-town business. This local connection matters tremendously - it builds trust and community connection that digital advertising simply cannot replicate. When someone needs an artist or photographer, they’ll think of you. When they’re at a gathering and someone mentions looking for artwork, they’ll refer you. You become the neighborhood resource for art and creative services. Additionally, having your area code match the neighborhood helps avoid the perception that you’re an outsider. The local angle is so powerful that it can be the deciding factor in whether someone reaches out to you versus another artist they find online.

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Asked by an artist building local presence · Answered by Patrick Shanahan · art-marketing-podcast · 2024-06-13