Should I add personal touches when fulfilling orders, especially for higher-priced items?

Yes, absolutely add personal touches to your order fulfillment, particularly for higher-value items like canvas prints or originals. Rather than having items ship directly from a printer to the customer, have them come to you first. Then you can personally sign the piece, write a personalized letter, and include small extras or goodies before shipping it to the customer. This creates a memorable unboxing experience and reinforces the personal connection between you and the collector. It transforms a transaction into a relationship-building moment. While this adds an extra shipping step and some time, the impact on customer satisfaction and likelihood of repeat purchases makes it worthwhile, especially on higher-ticket items.

---

Asked by an artist fulfilling print orders · Answered by Bob Gherardi · art-marketing-podcast · 2024-11-14