How can selling multi-panel art (triptych, diptych, polyptych) increase my sales?

Offering multi-panel art—where you take one image and split it into multiple pieces that hang together on a wall—can significantly increase your average order value. Instead of selling one piece, you’re selling two to five individual pieces that make up one artwork, which naturally increases the price tag. Data shows that artists offering these products have average order values way above average. If your work translates well to this format, it’s worth testing as a method to get more revenue from each customer.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-05-11