How important is it to get close to my customers?

Extremely important. He or she who is closest to their customer wins. When you get close to your customers, you understand their pain points, what resonates with them, and what they actually want. This lets you create solutions and products that matter. In 2020, getting closer to customers revealed that many needed help with marketing, time, and execution—not just tools. It also revealed misconceptions and mental blocks that were holding artists back. Get close by engaging on social, replying to emails and comments, doing live videos, and having one-on-one conversations. The closer you are, the better you can serve them and the more you’ll sell.

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Asked by an artist wondering how to improve sales · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2021-01-05