What if I don't have lower-priced items in my store and my price points start at four figures?

You’re missing opportunities. If your price points start at $1,000 and up, or even high hundreds without anything below that, you’re losing potential sales. Not everyone who is interested in your work is ready to spend at that level today. Take a look at your price structure and find ways to add some entry-level options. Even without adding merchandise, you can adjust your print offerings to include smaller sizes or different materials at lower price points. Think of it like adding more aisles to your store - you want to give people multiple ways to engage with your work at different investment levels. This isn’t about cheapening your brand; it’s about meeting collectors where they are in their journey with you.

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Asked by a high-end artist with limited price options · Answered by Patrick Shanahan · art-marketing-podcast · 2021-03-06