How should I think about my social media content — as posts to sell individual pieces or something else?

Shift your mindset from posting art with the intention of selling that specific image to posting with the intention of creating fans of you, your process, and your approach. Ask yourself: is someone going to become a fan just from seeing pretty pictures? Probably not. People become fans when they understand your process, the thought and effort behind your work, the story of how you create. This is about opening a window into what makes you tick as an artist. When you focus on building fans rather than selling individual pieces, you create lasting connections that lead to long-term support. Pretty photos alone don’t build fandom — the story, struggle, and creative journey behind those photos do.

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Asked by an artist posting artwork online · Answered by Nick Friend · art-marketing-podcast · 2024-05-10