How should I handle seasonal fluctuations in art sales?

Track everything consistently in a spreadsheet from the beginning. At first you won’t have enough data to draw conclusions, but over time you’ll see patterns—certain months are naturally slower (like January). Once you recognize these patterns, you stop panicking when sales dip because you understand it’s seasonal, not a business problem. Additionally, you can problem-solve by introducing new product lines at different price points. For example, introducing smaller originals at lower prices ($250-$350) can help during economically challenging times when customers still want originals but are more budget-conscious.

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Asked by an artist concerned about sales fluctuations · Answered by Kimberly Cammerata with Patrick Shanahan · art-marketing-podcast · 2024-10-30