What's the right mindset to have before investing in advertising?

You need to understand that advertising is a long-term investment, not a short-term profit generator. You may never see a positive ROI, or it might take 1-2 years. You will waste money on ads—that’s part of the game. You need to be comfortable with that risk and have the cash flow to sustain it. You must be 100% committed to marketing consistently for years. If you’re not ready to potentially earn zero return or wait years for profit, don’t run ads. This applies to any form of paid marketing, not just Facebook.

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Asked by an artist preparing to invest in advertising · Answered by Nick Friend · art-marketing-podcast · 2020-09-01