How much marketing do I need to do throughout the year to have success during holiday sales?

You need to market consistently all year long. The length of time your site has been up has very little to do with sales volume—what matters is active, ongoing marketing. Marketing all year gives you the credibility and audience engagement to send sales emails in the fourth quarter and really do well. This means regularly collecting emails, posting on social media on a schedule, sending romance emails a couple times a month, posting blog content when possible, and running periodic contests. These consistent baby steps throughout the year build the foundation. You can’t expect to do very little all year and then have a minimal holiday promotion generate significant sales.

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Asked by an artist wondering how much marketing is needed · Answered by Patrick Shanahan · art-marketing-podcast · 2018-12-06