Should I put links to new social platforms in my main social media bio?

Absolutely not if you’re taking up valuable real estate on your most important platform. If you have a profile on the most valuable platform for selling your art, putting a link to another platform that doesn’t generate sales is like putting a billboard or door in your best store that leads to a store that sells nothing. You’re using your most valuable real estate to drive people somewhere that won’t produce results. This is particularly problematic when artists link to new experimental platforms from proven sales channels—it’s counterproductive and hurts your business.

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Asked by an artist considering adding links to new platforms · Answered by Patrick Shanahan · art-marketing-podcast · 2023-12-20