How do I get press coverage and media attention for my art?

PR doesn’t just happen—you have to go get it. News outlets need constant content and stories, so pitch yourself strategically. Don’t wait for someone to discover you. Tie your pitch to timely angles: seasons, holidays, trends, or relevant events. For example, if you create nursery art, pitch a ‘decorating tips for new parents’ segment tied to a seasonal angle. Research which media outlets reach your target audience and send targeted pitches. Once you get featured, prominently display ‘As Featured In’ badges on your website and marketing—this builds credibility even if the coverage itself didn’t directly generate sales. PR is about strategic positioning, not waiting to be discovered.

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Asked by an artist seeking media exposure · Answered by Megh Knappenberger · art-marketing-podcast · 2023-08-10