How can photographers personalize the experience for new subscribers?

Ask each person who joins your list what they like most about your work. After they respond, go into your archives and pull out an image you haven’t shown anyone else—one that matches their taste. Resize it to screensaver dimensions and send it to them saying, ‘Here’s a rough cut photo from my archives, just for you. Thanks for subscribing.’ You have plenty of great photos that have never been published. This personalized gift creates a powerful connection and shows you care about them as an individual.

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Asked by a photographer building an email list · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-14