How can I get into galleries as an artist?

While you can knock on doors, send emails, and make phone calls, galleries often prefer to discover you themselves. Focus on making enough noise through your own marketing efforts—build your social media presence, create consistent content, and develop a strong following. When galleries see that you’re already doing the marketing work and bringing in your own audience, they become much more interested in working with you. This approach is often more effective than traditional cold outreach.

---

Asked by artists seeking gallery representation · Answered by Patrick Shanahan · art-marketing-podcast · 2024-08-23