I just ran a sale last week. How soon can I run another one?

You can run another sale right away. The premise that everyone saw your last sale is flawed. Only a tiny fraction of your audience actually noticed it. Most people were busy living their lives and never saw your promotion. Since nobody saw your last sale, you’re not overloading anyone by running another one. During Q4 especially, run sales consistently throughout the season. The key is having offers in front of people regularly, because you can’t predict when they’ll be paying attention.

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Asked by an artist hesitant about running frequent sales · Answered by Patrick Shanahan · art-marketing-podcast · 2020-11-03