How do I connect with my audience through video when I'm just getting started?

Videos are the easiest and most effective way to connect with your audience—connection is essential before anything happens with your brand, and it’s even more important with artwork than other products. You don’t need to be in front of the camera for every video. Use voiceover for work-in-progress content, technique demonstrations, or process videos. Reserve appearing on camera for special announcements like giveaways or new body of work launches. Even simple, unedited videos where you naturally talk about your work while showing it can be highly effective. The key is to sound natural and authentic, not scripted. After creating about 20 videos, you’ll become comfortable with the process, even if you never truly “like” it.

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Asked by an artist nervous about creating video content · Answered by Juan · Office Hours · 2026-08-04