How important is it to have my own email list of buyers?

Having your own email list is extremely important—arguably the most critical asset in your art business. You must know who your buyers are and have a way to reach them directly that you control. This became painfully clear during COVID when artists who relied entirely on galleries or other people’s platforms had no way to reach their audience when everything shut down. Meanwhile, artists who had email lists and knew how to market saw sales go through the roof because everyone was stuck at home wanting to decorate. If you don’t have a way to reach people directly through email, no one knows you exist when circumstances change. Your email list is the home base you own, regardless of what happens with social media algorithms, galleries, or any other external platform.

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Asked by general teaching point · Answered by Patrick · Art Business Webinar · 2026-08-31