I'm new to online art sales and still working a day job. Should I create content about topics that interest artists, like my favorite studio tools?

Yes, that type of content can work well. A video about your top five essential tools or accessories for creating (like a maul stick, value chart, or other studio essentials) serves dual purposes: it’s interesting to fellow artists who might follow you, but it also gives collectors insight into what you need to create comfortably. This behind-the-scenes look helps people understand your process. However, don’t limit yourself to just artist-focused content. Test all kinds of messages and topics. You won’t know what resonates until you try it. That studio essentials video might unexpectedly go viral, or it might perform normally—but you should always test new content ideas.

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Asked by an artist new to selling online · Answered by Juan · Office Hours · 2026-04-02