Should artists view live selling as occasional events or something more frequent?

Think of it like keeping a retail store open, not just running occasional events. You could potentially be live regularly—imagine having your gallery setup and turning the camera on from 9 to 5, being available whenever someone wants to engage, ready to show work and answer questions. Some artists might do this weekly or several times a week. The artists seeing the biggest success ($30,000+ in sales) are treating this seriously and consistently. Over 2-5 years of consistent live selling, a multiple six-figure business is absolutely achievable. This isn’t about one-off promotions—it’s about fundamentally changing how you operate your art business.

Asked by artist planning live selling frequency · Answered by Nick Friend · art-marketing-podcast · 2020-06-27