What is a collector and how do I build collector relationships?

A collector can be defined as someone who purchases seven or more pieces from you over a lifetime. The key is acquiring customers first, then nurturing those relationships so they come back repeatedly. Successful artists go the extra mile for these repeat customers—sending personal Christmas cards with handwritten notes, following them on social media, liking and commenting on their posts—because they understand these relationships are the lifeblood of the business. It’s much easier to get someone who already purchased to buy again than to acquire a new customer.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-06-05