What makes emotional support and coaching important for artists building a business?

Most artists are solopreneurs without a team—it’s you against the world. When you’re trying to post on social media and get traction, it can feel like shouting into the void. After a year of posting and getting only two likes, it’s easy to think you should quit. The emotional support, coaching, encouragement, and accountability are honestly the most important elements of long-term success. Your desire to create and get validation from selling never leaves you as a creative, but you might quit during low points. Having someone to kick you in the butt right when you’re about to quit—that’s what differentiates successful artists from those who give up.

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Asked by a solo artist feeling isolated · Answered by Patrick Shanahan · art-marketing-podcast · 2024-12-03