Why is marketing the number one problem for most artists?

Most artists avoid or underinvest in marketing, even though it’s the single most important driver of business growth. This isn’t unique to artists—it’s the top reason any small business fails. Without marketing, no one knows you exist, no one sees your work, and no one buys. Many artists would rather tinker with their website, adjust details, or create more work than actually promote what they’ve already made. But great art that no one sees doesn’t build a business. Marketing—consistently getting your work in front of new and existing audiences—is the only path to sustainable sales and growth.

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Asked by general audience · Answered by Nick Friend · art-marketing-podcast · 2024-03-08