I have zero followers and zero posts on Instagram. Where do I start to drive traffic to my website?

Start by learning how to use Instagram properly. Follow a foundational training on Instagram basics that covers all the different post types—stories, regular posts, carousels, and reels—plus best practices. Then learn how to generate an audience by searching for hashtags related to your work and following accounts that engage with content in your niche. Begin creating content and posting regularly. Also leverage your personal Facebook account to start sharing your artwork and getting initial engagement. The key is to get started: create your first 2-3 test posts, then come back for feedback on opportunities for improvement. Everything centers on building an online audience first through social media, then guiding them through the marketing funnel to eventually buy from your website.

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Asked by an artist with no social media presence · Answered by Juan · Office Hours · 2026-05-21